Cookie Consent by Free Privacy Policy website Burberry launches its festive campaign
november 10, 2014 - Burberry

Burberry launches its festive campaign

Burberry launches its festive campaign with a premiere of 'From London with Love', a film starring Romeo Beckham at its 121 Regent Street flagship

From London with Love British luxury brand Burberry celebrated the launch of its first global festive campaign tonight, with a screening of its ‘From London with Love’ film at the Burberry global flagship store, 121 Regent Street, in the heart of London. Directed by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, and starring Romeo Beckham in a specially created role at the heart of the story, the short film takes audiences on a magical gifting journey through the Burberry worlds of Britishness, heritage, music and weather. Set against a theatrical London backdrop, the film comes to life with 50 dancers who give a performance inspired by the golden age of cinematic musicals. The story is of a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, who take him on a journey of romance and festive enchantment through the streets of London. The film celebrates gifting as a powerful way of connecting people.

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