“500 Couture” Fiat presents the next frontier of exclusive customisation

- Fiat presents “500 Couture”, the next frontier of exclusive customisation, at the MotorVillage Rond-Point des Champs Elysées this evening in Paris for Fashion Week.

- Star of the event will be the iconic Fiat 500 which boasts a natural flair for customisation, just like in the world of fashion. This is the context of the new “500 Ron Arad Edition”, the latest take on the concept of Italian high-end tailoring for customers who want to express their personality with a uniquely distinctive style.

- Created in collaboration with the famous Israeli designer, the “500 Ron Arad Edition” pays homage to the legendary 1957 Fiat 500, the silhouette of which is drawn on the bodywork by means of quintessentially Italian craftsmanship to further enhance the vintage soul of the Fiat model.

- The “500 Ron Arad Edition” will be on sale on major European markets as from November. The “500 Comics” and “500 Camouflage” showcars, two more exclusive examples of the “500 Couture” concept, will also be on show in Paris.

Fiat 500 makes headlines once more, as befits an authentic Italian style icon, this time by presenting “500 Couture”, the next frontier of exclusive customisation in Paris, of which the exclusive “500 Ron Arad Edition” is an example. Distinguished by special quintessentially Italian craftsmanship, the bodywork is customised with a specific design like a garment “sewn” onto the car and making it unique. The “500 Comics” and “500 Camouflage” showcars, two different expressions of the “500 Couture” concept, inspired by the world of fashion and created to enhance the pop and trendy nature in the 500's DNA, will also be on display in Paris...

More infos downloading press release