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september 22, 2014 - Lancia

Lancia Ypsilon sponsors White, the contemporary fashion show in Milan

Lancia Ypsilon is sponsor and official car for White, the experimental fashion show in Milan that will run from 20 to 23 September in via Tortona, one of the city's most dynamic quarters.

Lancia's fashion city car and White are a perfect match for each other. On one hand, a car with a unique character and personal style, an elegance which is always contemporary, versatile, creative and able to stand out without being flashy, one of the favourite cars among women.

On the other, a show which is always evolving, distinguished by quality, attention to new idiom, which sees the most creative experimentation in women's fashion.

With its 450 exhibitors and more than 1700 visitors, White represents one of the most eagerly awaited and important showcases for the big names and young talents of fashion, selected after thorough research into the international scene regarding the most appealing innovations for Italian and international buyers...

More infos downloading press release