Rolex novelties at 2014 Baselworld

Rolex unveiled at Baselworld 2014 the new models in its emblematic Oyster collection, and an entirely new range in the Cellini collection which offers a contemporary interpretation of the traditional dress watch with a distinctive Rolex signature.

With these new models, Rolex is demonstrating its capacity for innovation and its complete, uncompromising mastery of all aspects of the art of watchmaking, from the case and the bracelet to the mechanical movement, and from design to gem-setting. This mastery is illustrated by the spectacular red and blue, single-piece Cerachrom bezel insert of the Oyster Perpetual GMT-Master II; the particularly innovative Syloxi hairspring made from silicon for a new generation of women’s watch movements; as well as the reintroduction of the Oyster Perpetual Sea-Dweller 4000, a legend in professional diving.

Whether Oyster or Cellini collection, Rolex watches are all entirely designed, manufactured, assembled and tested at the brand’s four sites in Switzerland. Every model is suffused with a rich heritage built on innovation, achievement, elegance and performance.

(more infos downloading the press release)</p>