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may 10, 2013 - Sisley

Social-media Event for Sisley 2013 A/W campaign

A ROMANTIC BREAK IN THE COUNTRYSIDE OUTSIDE PARIS TOLD IN REAL TIME The new Sisley Autumn/Winter campaign is revealed online, from Friday 10 May, through an original social-media event #sisleylive - The romantic French getaway break of a young, famous, cool and sexy couple. This is the story of the new Sisley A/W 2013 campaign: on Friday 10 May it will be premièred and shared through a multichannel social platform. The two models in the photos are Georgia May Jagger and Josh McLellan, a couple on the set and in real life, captured by the impertinent, sensuous lens of French photographer Olivier Zahm. For the first time, the campaign shoot will be revealed in real time via an original social event #sisleylive launched through the main social media, from Facebook and Twitter to Instagram, Vine and Tumblr. A reality show of snatches, clues, glimpses of intimacy; different stories which web visitors will piece together using their fantasy and a touch of imagination...