Jeep ONBOARD

Jeep launches a new online project: the Jeep Onboard. Linked to the world of surfing, the new project is based on a cross-media communication strategy and it will feature the web selection of five surf enthusiasts that will be recruited to join in an exciting journey alongside four professional surfers invited by Quiksilver. The project results from the partnership with Quiksilver, leading supplier of surfing apparel and equipment. The collaboration between Jeep and Quiksilver is based on the sharing of brand values and on the common commitment to promote passion for surfing and extreme sports...