Press release
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july 12, 2023 - Adidas
adidas Originals Remixes an Icon with the Launch of the Superstar XLG Silhouette
Press release available only in original language.
First launched over 50 years ago, since its introduction in 1969, the #adidas Superstar has become an icon in contemporary culture – continually serving as a platform for trailblazing creative figures. Fast forward over half a century, and the Trefoil is back to present a refreshed take on the ultimate classic. Designed to allow the next generation of game changers to move at the speed of culture, the Superstar XLG is a bold new canvas for self-expression and a tool to break free from stylistic conventions.
The original, remixed, the updated take on the classic Superstar sneaker stays true to the silhouette's DNA, while recontextualizing it for a new era. Designed with a bold, high-rise look, the brand new Superstar XLG features a leather upper, an EVA sockliner, an elevated platform outsole, and a retooled shell-toe.
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