Adidas Originals and renowned artist Fewocious announce collaborative partnership

Continuing the brand's exploration of art, culture, creativity, and Web3 innovation, #adidas Originals has come together with the trailblazing 20-year-old artist, #fewocious, to announce a new #partnership. A harmonious collision of perspectives, the collaborative endeavor blends the Trefoil’s commitment to innovation with the artist’s creative flair, as #adidas Originals and #fewocious present a bold range of physical and digital product drops.

Widely regarded as one of the leading members of a growing community of Web3 artists, Victor Langlois, known as #fewocious, has built a reputation for his playful style, bold aesthetic, and deeply personal approach; telling his life story and experience as a transgender youth through his work. First appearing in an official capacity with #adidas /// Studio (Three Stripes Studio) for an installation during Art Basel Miami in December 2022, #fewocious has long had an affinity for the brand, using #adidas silhouettes as an artistic canvas from as far back as when he was 16 years old.

Marking the arrival of the collaborative #partnership, #adidas Originals and #fewocious have come together to launch a limited edition, product-linked Trefoil Flower Mint Pass. Launching on June 22nd, it will also unlock the opportunity for NFT holders to redeem the complimentary artist-designed Campus 00’s sneaker. Embodying FEWOCiOUS’ signature style, the timeless #adidas Originals silhouette has been given a black and white ‘linework' makeover, contrasted by a thick, blue and white cloud pattern lace.

Commenting on the milestone #partnership, #fewocious said, “Working with #adidas is a real dream come true. I can’t believe I was paintin’ #adidas shoes in my bedroom by myself four years ago and now I get to officially collaborate with them! This is one of the longest projects I’ve ever worked on and keeping things a secret is so hard I just want to scream it from the rooftops! I really believe in the future of #fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be part of that journey with me.”

This drop also represents a new step for #adidas. The launch will be the first time that the brand has produced a token-gated, NFC-tagged sneaker that is also tied to a limited edition NFT. Holders of the #fewocious x FewoWorld: Paint NFTs, along with holders of the ALTS by #adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, will be offered a range of exclusive benefits, including discounted pricing and early access via OpenSea on June 22nd. However, the brand and artist have also ensured that a range of NFT holders from their wider ecosystems will also be given the chance for early access before the wider public sale later that day. The Trefoil Flower Mint Pass will be exclusively available for mint and purchase through the OpenSea platform, the world’s leading NFT marketplace.

Seeking to push the boundaries of creativity and innovation for the Web3 community, as well as inspiring the wider integration of technology and artistry into the #fashion landscape, those purchasing the #adidas Originals x #fewocious Trefoil Flower Mint Pass will be given the exclusive opportunity to redeem the physical Campus 00’s sneaker later in the summer.