Press release
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june 30, 2022 - Adidas
Adidas Originals and MrBailey announce their collaborative partnership
Herzogenaurach, June 30th, 2022.
Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, #adidas Originals and #MRBAILEY have come together once again to ignite the start of an ongoing #partnership that will see the innovative designer reimagine the Trefoil’s futuristic OZWORLD family of silhouettes.
A product designer by craft, #MRBAILEY is the founder of innovative footwear design studio CONCEPTKICKS. London-based but nomadic by nature, the progressive creator’s practice specializes in an approach to footwear innovation that is distinctly speculative in thinking and undeniably boundary pushing in execution.
Using the biological research that informed the SST Ammonite silhouette as its starting point and informed by the ethos “nature is our greatest luxury”, MR BAILEY’s collaborative #partnership with #adidas Originals will explore the innate systems of design within the marine habitat. Building on the inherent wonder and beauty of aquatic lifeforms through design techniques, the #partnership promises to challenge the artificial distinction between man made production and the natural world.
With unexpected product launches, behind-the-scenes content, and much more still to come, stay tuned to the Confirmed app for further information.
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