Cookie Consent by Free Privacy Policy website U-Power is pleased to announce Gerard Butler as the new international brand ambassador
may 26, 2022 - Lorenzo Strona & partners

U-Power is pleased to announce Gerard Butler as the new international brand ambassador


U-Power, Italian leader in safety footwear and workwear business, is pleased to announce its new International brand ambassador, the face that will represent the brand all over the world: Scottish actor #gerardbutler.

Famous and award-winning artist, known to the general public for global success films such as ‘300’, ‘Greenland’ and the ‘Olympus Has Fallen’ trilogy, is an exceptional brand ambassador, among the most appreciated in the world.

U-Power, who was been consolidating and increasingly strengthening its communication strategy in Italy and in European countries, will be working with #gerardbutler aiming to make the #upower world and its principles known to a global audience.

Butler, does in fact represent the authentic spirit of the #upower man, strong and vigorous but at the same time ready to get his hands dirty for every need: he eliminates the distance of the impeccable models typical of the #fashion world, diving completely into the real world of work, of
everyday men and women.

Butler’s own personal and professional journey is a great example of resilience and determination and what it means to fight for your dreams and goals.

U-Power and #gerardbutler will race together for the next three years and the collaboration will involve all active media channels, from TV adverts to content for social media and offline communication. The new proposal will be communicated in Italy and in other European countries, with special attention to a more global audience.

Gerard Butler will join the already consolidated presence of Diletta Leotta, female brand ambassador and protagonist of U-Power’s media content for some time.
Franco Uzzeni, CEO of #upower Group commented on the news as follows: ‘Having #gerardbutler as brand ambassador can only fill us with pride. Being represented by a face of global fame is a confirmation of the successes that #upower has achieved in recent years, at the service of workers.

We are confident that the collaboration will be more than fruitful.