The new eau de parfum Éclat

Tailoring legends since 1945, #brioni marries effortless Roman elegance with the finest Italian craftsmanship. From Hollywood stars to heads of state, the House’s prestigious clientele has turned the boutique on Rome’s Via Barberini 79 into an iconic destination. And everywhere in the world, the brand’s signature blend of ease, modernity and understated quality turns the men who wear it into legends…

Fabled for its formalwear, the House also expresses its unique sartorial style in the understated elegance of its leisurewear.
A radiant reimagining of nonchalant Roman dressing, inspired by a relaxed approach to life, interwoven with appreciation for the artisanal craftsmanship and fine-quality tailoring on which Brioni’s heritage is built.

Today, to complement its leisurewear pieces, the House is proud to present the third opus in its fragrance wardrobe, as a last, refined, joyful touch. Bursting with top-tier and sustainable materials. Housed in a sleek, eco-responsible glass bottle.

A new creation, this scented signature unveils a blissful facet of the modern legend: #brioni EAU DE PARFUM ÉCLAT

“Timeless yet current, the fragrance is both sober and sparkling. An intriguing contrast of pureness and electricity.”
NORBERT STUMPFL, #brioni Design Director

BEING A LEGEND IS A WAY OF LIVING
TURNING EACH MOMENT OF THE DAY INTO A DELIGHT IS AN ART. ONE THE #brioni MAN PRACTISES WITH EFFORTLESS CHARM, JUST BY FOLLOWING HIS INTUITION.
Easy and carefree, he is a master of Italian gioia di vivere. Feeling good in comfortable, elegant garments that naturally accompany his movements and reflect his relaxed attitude.

A sophisticated child of the Città Eterna, he has never lost his sense of fun and wonder. The sheer bliss of walking barefoot in cool fountain water. The joy of a light breeze on his face.
Discovering the breathtaking view of Rome at daybreak, as though it were the first time. Things of beauty that light up his day…

To him, fragrance is the invisible aura that evokes an emotion, a
vibrant pleasure. A subtle signature.

Live by intuition. Experience joy… #brioni Eau de Parfum Éclat.

Further information in the press release to download