Cookie Consent by Free Privacy Policy website Carmina Campus and Moroso in a joined co-branded project of sustainable fashion and design
april 30, 2021 - Moroso

Carmina Campus and Moroso in a joined co-branded project of sustainable fashion and design


During UDINE #design WEEK21, until May 10th, the iconic Redondo armchair by Patricia Urquiola for #moroso on dispay at Cumini Interiors together with #carminacampus bags made of #moroso fabric leftovers.

Carmina Campus and Moroso. Two brands with different scope and size but similar conceptual approach. Two creative minds, Ilaria Venturini Fendi and Patrizia Moroso, sharing an idea of #design in which diversity is not just an aesthetic and qualitative requirement but also a cultural, conceptual and environmental value.

The two brands meet in a project that focusing on materials creates a relatioship between an object for living and one for wearing. Small-sized leftovers from the beautiful quilted fabrics created by #moroso for the covers of its armchairs and sofas become new raw materials for #carminacampus bags. Amazing lustrous velvets - cyclamen, bright blue, petrol #green, acid #green, smoky gray, also in warm shades like rusty brown, beige, orange, plum -, striped cotton jerseys in pastel colors, electric blue and bright #green, or canvases in, gray, sand, dusty blue, become minibags, squared shoulder bags, round messenger bags, double handle totes and multifunctional backpacks. Moroso's textile designs come out from their natural and fixed context within a living space to acquire the dynamic mobile quality of a #carminacampus bag.

First presented at UDINE #design WEE21 in the shop window of CUMINI INTERIOS, a well-known international #design space visited by #design lovers also coming from neighboring foreign countries, the project is to be continued as a co-branded collaboration displayed at #carminacampus in Rome and in other major #fashion and #design settings.

Ilaria Venturini Fendi has embraced the practice of reusing waste materials after many years of work in luxury #fashion where a new collection was always started from an idea later followed by the search for the materials best fit for it. Reversing the process, for over fiftheen years with her own brand she has been sourcing dismissed materials no longer suitable for their original purpose but still good to become the inspiration for a new collection or project, often developed in collaboration with other brands not belonging to #fashion or the textile industry. "I have been re-interpreting a great number of materials turning them into a bag or a #design object. To switch the focus on materials before the conceptual idea is developed can be seen as a limitation or even a challange for a designer, but it's a good way to emphisize the importance of materials as a starting point for a more sustainable production system, in which #design identifies with uniqueness, beauty and sustainability"

Patrizia #moroso, Creative Director of one of the most prestigious and renowned Italian #design brand, has a conceptual approach to the product based not only on quality and aesthetics but also on its ability to be projected into the future. "The history of #moroso is made by the relationships with its designers, people who are trying to change the world for the better, with the cleverness and enthusiasm always boosting artists confronted by beauty. I ask them to imagine a world, not just an object, and put it in relation with the future". A vision in which durability and project planning are part of a sustainable approach. "Good production today for long durability tomorrow. Our idea of sustainability starts from the #design project in which raw materials must be dealt with in a different way". In this kind of world, sharing and getting connected is a way to develop relations in which #design and creativity become the focus of contemporary culture "My dream is to convince people that #design is something wonderful and that the diversity of the many things we have in the world is our greatest richness. To make collaborations on sustainable projects is the best way not to waste this richness".