-Ethical sneaker brand partners on limited edition luxury tech accessories and ‘Irori’ shoe-

1st February 2021, Milan - Milanese sustainable sneaker brand #yatay have teamed up with Parisian
luxury tech accessories company #hadoro, to offer two exclusive accessory packages.

Each gender-neutral bundle contains a pair of Yatay’s classic Irori sneakers and Hadoro’s flagship
product - an iPhone cover. Available to purchase in a choice of two colourways - rich crimson and neon yellow - the matching footwear and accessories have been designed with a luxurious textured finish, and are proudly 100% vegan.

“Since 2018 #yatay has been committed to making change in the #fashion industry, championing
sustainable manufacturing and the use of eco-friendly materials in the #luxury space. We are excited to join forces with #hadoro on their journey to become greener with this collection; it is a perfect marriage of sustainability and #luxury, and signals a revolution in the industry.”

Umberto de Marco, Founder - Yatay

“The art of sharing lies at the core of this collaboration between #yatay and #hadoro. By combining Yatay’s #green technology and Hadoro’s sophisticated approach to #luxury design, we were able to create unique, more sustainable products that don’t compromise on style.”

Gualtiero Giori, Chairman - Hadoro

With each package priced at £440, the #yatay x #hadoro collection will be available globally via
yatayatay.com and #hadoro.com, as well as Harrods, London and The Dubai Mall from 1st February 2021.