Cookie Consent by Free Privacy Policy website Introducing Jenny Packham's SS21 Campaign - 'The Lockdown Collection'
september 21, 2020 - Jenny Packham

Introducing Jenny Packham's SS21 Campaign - 'The Lockdown Collection'

"Harsh realities often give creatives new powers to find imaginative means of escape. Combine this desire with the mother of all clear outs and the discovery of 20 years of hidden sparkle, beaded designs, trims and yet to be unrolled fabrics and you have a collection made from regenerated ideas created with a fresh outlook, spun together with hope and optimism. Redesigned four times, each new take on the collection produced a more lively and colourful aesthetic with flowing volume, daring backs and puffs of tulle formed into styles to illuminate and seduce.

It's true- grand special occasions are distant day dreams and certainty in this new era as flimsy as the chiffons we have draped but a sense of glamour and a bit of humour now seem more essential than ever"

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