Press release
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april 24, 2020 - Puma
Commemorate Earth Day with Puma and First Mile
To commemorate Earth Day, global sports brand #puma and First Mile have released new styles and colorways of their co-branded collection, made from recycled yarn manufactured from collected plastic bottles.
In order to raise awareness and drive change towards creating a more sustainable world, #puma and First Mile launched its first collection in February to support the creation of sustainable jobs, reduce environmental waste and positively impact local communities within the First Mile network.
The second drop of the #puma x FIRST MILE collection consists of performance shoes, apparel, and accessories. Featuring an exclusive camo pattern, earth tones and a dash of vibrant colors, this collection will not only allow you to perform your best but also look great while doing so.
“Earth day is an important reminder that we should be looking after our planet and constantly working on bringing our environmental impact in line with planetary boundaries,” said Stefan Seidel, Head of Sustainability for #puma. “Our strategy is centered on continuously looking for more sustainable alternatives for our key materials and creating maximum positive impact, living up to our code of being Forever Better.”
“On this specific Earth Day, we are reminded more than ever how connected we are and how we depend on essential services to keep our communities safe,” mentioned Kelsey Halling, Head of Partnerships for First Mile. “This collection celebrates not just the environment, but those individuals doing the critical work of waste management.”
The second drop of the #puma x FIRST MILE training collection will be available on Earth Day, April 22nd, on #puma.com and retailers worldwide.
20SS xRT First-Mile Detail 0214 RGB
4930x3840, 6MB
20SS xRT First-Mile Detail 0233 RGB
2867x2985, 3MB
20SS xRT First-Mile Detail 0283 RGB
5760x3840, 5MB
20SS xRT First-Mile Detail 0289 RGB
3840x5760, 4MB
20SS xRT First-Mile Detail 0296 RGB
5760x3840, 4MB
20SS xRT First-Mile Detail 0302 RGB
5760x3840, 4MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2078 RGB
5472x3648, 5MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2322 RGB
5596x3836, 4MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2527 RGB
5351x3567, 4MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2643 RGB
3574x5360, 4MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2718 RGB
3567x5351, 5MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2797 RGB
5351x3567, 4MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2888 RGB
5351x3567, 6MB
20SS xRT First-Mile Erika-Kinsey LQDCell-Shatter 2993 RGB
5351x3567, 4MB
20SS xRT First-Mile Mondo-Duplantis LQDCell-Hydra 0133 RGB
5472x3648, 6MB
20SS xRT First-Mile Mondo-Duplantis LQDCell-Hydra 0449 RGB
3567x5351, 5MB
20SS xRT First-Mile Mondo-Duplantis LQDCell-Hydra 0462 RGB
3567x5351, 5MB
20SS xRT First-Mile Mondo-Duplantis LQDCell-Hydra 5643 RGB
5351x3567, 5MB
20SS xRT First-Mile Mondo-Duplantis LQDCell-Hydra 6103 RGB
5351x3567, 4MB
20SS xRT First-Mile Mondo-Duplantis LQDCell-Hydra 6214 RGB
5351x3567, 4MB
20SS xRT First-Mile Product LQDCell-Hydra 0022 RGB
6720x3095, 7MB
20SS xRT First-Mile Product LQDCell-Hydra 0056 RGB
6720x4480, 15MB
20SS xRT First-Mile Product LQDCell-Hydra 0118 RGB
6720x4480, 21MB
20SS xRT First-Mile Product LQDCell-Shatter 0046 RGB
6720x4480, 9MB
20SS xRT First-Mile Product LQDCell-Shatter 0052 RGB
6720x4480, 10MB
20SS xRT First-Mile Product LQDCell-Shatter 0097 RGB
6720x4480, 24MB
20SS xRT First-Mile Q2-Mens Footwear 0008 RGB
6720x4480, 19MB
20SS xRT First-Mile Q2-Womens Footwear 0018 RGB
6720x4480, 16MB
20SS xRT First-Mile Will-Claye Erupt-TRL 5107 RGB
5351x3567, 5MB
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