Sports company #puma and Los Angeles-based #chinatownmarket are joining forces to add a bit of irreverence to street style. With new drops of the #futurerider and a bold #totebag, the new #puma x #chinatownmarket collection is ready to take to the streets.
Riffing on PUMA’s recently introduced #futurerider, the newest PUMA x CHINATOWN MARKET collab features the #futurerider in black and white executions. These iterations of the legendary 1980s running shoe are contrasted by bright yellow detailing, down to a cheeky black #puma cat stitched over a yellow #chinatownmarket label on the tongue. Topping it off, both versions come packaged in a special box that matches their color.
Rounding out the collection is the PUMA x CTM Tote Bag, a sturdy everyday pouch with an interesting material mix. Containing a padded laptop compartment with a hook and loop closure, the PUMA x CTM Tote Bag has a unique blend of front zip pockets and two pairs of webbed handles.
Founded by Michael Cherman, #chinatownmarket is inspired by DIY culture and inspiring the next generation of creator. Built on vibrant, happy and nostalgic designs, #chinatownmarket is made up of a community of passionate young creatives in downtown LA building something positive in a community that is often times exclusionary.
The latest PUMA x CHINATOWN MARKET capsule collection will be out on #puma.com, THECHINATOWNMARKET.com and in selected retailers on January 25.
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