Cookie Consent by Free Privacy Policy website Sneaker Collab 19/9/2019 – 26/1/2020
september 11, 2019 - Mudac.Museum

Sneaker Collab 19/9/2019 – 26/1/2020

JOINT CURATORSHIP #Mudac: MARCO COSTANTINI

SWISSSNEAKS:
DAVID BERGUGLIA, JULIAN BESSANT-LAMOUR, PHILIPPE CUENDET

SNEAKER CULTURE IN WESTERN SWITZERLAND

Mudac and #Swisssneaks will take part in #lausanneenjeux !, a #lausanne 2020 Youth Olympic Games’ programme and will celebrate the cultural and sociological history of #sport, focusing on an iconic object that has spread way beyond the world for which it was initially created to invade our daily lives and our urbanity: the sports shoe.

Sneakers, to use contemporary terminology, are without a doubt the object that best represents the hybridisation of luxury and streetwear. Next to easily accessible mainstream designs, a whole scene that features re-editions and collaborations between brands, artists, designers and music personalities bears evidence to an increasingly detailed, and even aggressive command of the distribution and development of a rich and creative culture, based on dialogue and sharing.

The explosion of rap and the emergence of skateboard culture have helped distribute these references in the world of #fashion in general. Although for decades, this subculture freely diverted the dress style of the wealthy, to the great displeasure of luxury brands, nowadays, the latter continuously elicit meetings between their world, the world of urban culture and sports. This amalgamation phenomenon, born from collaborations and the breaking down of barriers between social classes, should be weighed against our contemporary lifestyle.

The exhibition bears evidence to the strength of the sneaker phenomenon. It shows how sneakers have triggered a shockwave that has reached the world of #fashion, music and nally, all levels of contemporary creations and urban culture. The exhibition will feature various objects such as artworks, photographs, lmed documents and other accounts, alongside original models.


Maggiori informazioni nel comunicato stampa da scaricare