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july 31, 2019 - Puma

Focused as cell

LEWIS HAMILTON DOESN’T CAVE UNDER PRESSURE IN HIS NEW #puma LQD CELL TENSION

Global sports company #puma offers their most stable cushioning technology yet in their new lightweight performance shoes for men – the LQD CELL Tension. Designed for high-intensity training, soft yet sturdy hexagonal cells compress to keep you steady while enhancing comfort. A progressive silhouette engineered for dynamic training combined with bold design and color pops for one intense trainer.

Lewis Hamilton working out in PUMA's LQD CELL TensionPLAY
PUMA’s newest technology, LQD CELL, is made out of soft yet sturdy hexagonal cells that compress and work together with proprietary foams to keep you steady while working out. Consumers will experience heightened stability and comfort needed from start to finish for any kick ass workout.

LQD CELL Tension is made for the focused athlete who is always working his way to the top – that’s why it was a no brainer to have 5 time F1 World Champion #lewishamilton use it both in the gym and on the track.