Press release
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june 25, 2019 - Nike
The NikeCourt London Collection is Wrapped Up in a Sweater-Vest Polo
On the court and the screen, the NikeCourt London 2019 collection creates a visceral experience with its textures — primarily knits on sublimated sweaters, cardigans and more vintage-inspired looks in white and black — playfully subverting the heritage of the tournament.
“We’re challenged to dimensionalize white here,” says Abby Swancutt, Global Design Director for NikeCourt. "That’s why textures are so important. We start by asking, how does the apparel actually feel to the touch, and is the athlete comfortable? Then we continue asking how that knitted texture is experienced by the eye, both on-court and from a distance.”
A closer look reveals elements inspired by hand-crafted details, such as lace on the women’s dress or the black twill and white thread arrangement of the Swoosh on the chest. The black version of the apparel is offered at retail, allowing mix-and-match options off the court.
The NikeCourt London collection releases June 26 on #nike.com and at select retailers.
NIkeNews NikeCourt London2019 Shapovalov 3 original
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NikeCourt London2019 Mens 1 original
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NikeCourt London2019 Womens 1 original
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NikeNews NikeCourt London2019 Shapovalov 4 original
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NikeNews NikeCourt London2019 MadisonKeyes 2 original
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