Press release
78KB
april 16, 2019 - Aliita
La Formula di Aliita
Aliita invites you to enter its own lab where chemical elements of “pure fantasy” are combined. It is here that small precious objects full of magic are shaped.
No one had ever entered to unveil the secrets of the formula from which these ideas take shape. Small objects become grand, thanks to the unveiling of their contents:
Rays of Sunlight, Cubed Calm, Butterflies in the stomach, Indolence Extract, Irony Powder.
The result of all combinations is always the same: la #quimica, a delicate charm which is vial resistant, in a gold or enameled version.
At the entrance of the lab, inside the Milanese headquarters of the brand in Via Visconti di Modrone, we will distribute a kit to approach the journey through the lab’s rooms, the archives, the potions, the researchers and the chemists – dressed in elegant overalls designed by Gentucca Bini -, up to the test result room, where whomever has bought a personalized jewel will be able to collect it.
You will need to wear shoe-covers in order not to contaminate the dream lab, made in collaboration with Vibram.
To celebrate the 500th anniversary of the death of Leonardo Da Vinci, #aliita enriches the “Pura” collection including sophisticated and fun charms in gold, colored enamel and natural stones, with alembics, robots, dinosaurs, stars and flowers, as a tribute to the different branches of the scientific world, from chemistry and mechanics to astronomy and botany.
Founded in 2015 by Cynthia Vichez Castiglioni, #aliita, milanese jewelry brand, is distinguished for its sophisticated creations, which mix a discreet and refined style enriched by playful and lively touches. Minimal elegance as a synonym of refinement.
As the name indicates, - #aliita means “important object” in Wayauu, language of the native population of Guajiros who live in the same region of Venezuela where Vilchez was born, - the brand celebrates a conscious lifestyle, rooted in positive values, such as love, honesty and generosity. In line with this approach, each year #aliita introduces new “symbols”, in the shape of charms in 9 carat gold, small but super chic, where gold mixes with natural stones and colored enamel.
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