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march 25, 2019 - Alpina

New additions to the popular Alpiner Collection with Alpiner Quartz

Alpiner origins

Inspired by an #Alpina automatic model from the 1950’s, the contemporary Alpiner line embodies the concept of Swissness to the fullest. It features the clean lines, essential dial design, and the intrinsic quality, reliability and finishes that distinguish the Swiss Manufacture.

After the success of its first sports watch called the “Block Uhr” in 1933, featuring a rigid and reliable steel case and a patented new type of crown, #Alpina launched the concept of 4 giving birth to the first Swiss sports watch in 1938, a combination of four key characteristics that #Alpina deems essential to create a sports watch: anti-magnetic, anti-shock, water-resistant and stainless.

These features are vital to the adventurous #Alpina watch ambassador, ensuring high performance and reliability, tackling the entire alpine sports’ universe, from the Alps to the ocean.

The new #alpinerquartz watch

The #alpinerquartz fills the need for a classical sporty entry-level timepiece within the Alpiner collection. Quintessential expression of the brand's sporting elegance, the sophisticated AL-240 quartz movement hosts hours, minutes, seconds and date window at 6 o’clock protected by a scratch-resistant convex sapphire crystal fixed in a 42mm diameter case and water resistance up to 100m/330ft.

Keeping its elegant and sporty design from its automatic version, this new mode becomes a real value for money piece at a very accessible price point.

Three of the versions have an all stainless-steel bracelet and one a beautifully crafted brown leather strap. There is also an array of 3 dials: the iconic “glacier blue” comes with a sunray finish along with dark grey and silver which all bare hand applied silver luminova indexes.

These new quartz models give #Alpina enthusiasts a timeless sports piece while ensuring full performance under the most extreme conditions.

Suggested retail price: starting at 695 EUR

ABOUT ALPINA

Alpina, famous for its red triangle signature representing the renowned Matterhorn mountain, founded in 1883 by a group of passionate Swiss watchmakers based in Geneva, Switzerland.

A true pioneer of the Swiss watchmaking industry, #Alpina has been the source of numerous patents and innovative calibers inventing the concept of the Swiss sports watch as we know it today, with the birth of its legendary #Alpina 4 in 1938.

Faithful to its long tradition of innovation, in 2015 #Alpina introduced the first connected Swiss Made Horological Smartwatch, thereby creating a new watch category in the Swiss luxury sports watch industry operating with the greatest precision and reliability in the most demanding sporting environments, like the Alps.

Since 2016 #Alpina has been the official watch Supplier of the French Ski Federation and has announced a renewal of its partnership into 2020.



Further information in the press release to download