Cookie Consent by Free Privacy Policy website It’s time to celebrate the Scania V8
march 20, 2019 - Scania

It’s time to celebrate the Scania V8

Three new lines of specially-designed watches go on sale

Scania has launched a special range of watches to mark the 50th anniversary of the #v8 engine. The three different watches have been developed by #scania R&D designers, and those who wear them can expect to have a roaring time as the watches are inspired by details from the #v8 truck.

The watches were designed from scratch, making it possible for the #design team to style them after features of the real trucks.

“We could decide completely what details and #design elements from the #v8 trucks we wanted to highlight to get the proper #v8 look and feel,” says #jesperhoglin, Product Manager at Branding Products.

Close cooperation with R&D

The new models have taken over a year to #design and develop. During the conceptual phase, #antoniocantos, Senior Graphic Designer and #fredrikrudenstam, Team Leader Visual & Graphic #design at Scania’s R&D department sketched out and built models, applied details and produced a whole new #design language.

“When we developed the #v8 #merchandise products, we wanted to emphasise the heritage and what the #v8 represents today: power and precision. The #v8 is a source of great pride to #scania and to those who drive it,” says Rudenstam.

He adds, “We have a refined exterior and powerful interior. Precision outside, power inside. Features that normally don’t fit together, but in the #v8 they do. You get the power you need for a certain moment, combined with precision.”

The #watch cases are designed with elements and angles taken from the #v8 truck and its engine.

V8 Limited Edition

V8 Limited Edition
Backside of the #v8 watch
The first model is the ‘V8 Limited Edition’, a chronographic (display and stopwatch) high-end #watch. It comes in a #limitededition of 500, each one numbered on the back. Its black leather band and red stitching evokes the look and feel of the #v8 steering wheel.

The model also has a timing feature and buttons on the side that are inspired by the #v8 piston head, as well as a pattern with holes that is a nod to the #v8 steering wheel. And the hands of the clock are the same as the speedometer needles. The #scania logo and #v8 symbol adorn the #watch face, while the #scania griffin is embossed on the rear.

V8 Black Edition

The second model ‘V8 Black Edition’ is sportier. It has the characteristic red colour from the #v8 truck’s styling kit included on the strap, which is also inspired by the timing belt in the engine. The rough surface of the bezel (the grooved ring that holds the cover of the #watch face in position) is meant to emphasise the tough heart of the truck. The #watch face is adorned with the #scania logo and #v8 symbol, while the case back is embossed with the #scania griffin.

V8 Metal Edition

On the third #watch, ‘V8 Metal Edition’, small Vs have been added around the clock face, emulating the shape of the V8’s logo. It has a sleek and sturdy profile and a subtle brushed metal finish. The #watch movement is solar powered and can run for more than four months on just one charge.