Press release
659KB
march 11, 2019 - Puma
PUMA AND MTV PARTNER UP TO REINVENT POP CULTURE AND STREET STYLE
This isn’t the first time the two industry giants have come together. In 2006, they released the #puma YO #MTv Raps range that saw classic #puma silhouettes inspired by the 80s hip hop show.
“We are thrilled to again partner with a brand that has successfully reinvented itself,” said Adam Petrick, PUMA’s Global Director for Brand & Marketing. “Both brands, #MTv and #puma have a longstanding history of pushing culture forward. Together, we have reinvented our 80s icon RS into another extreme style which embodies the mix of music and #fashion.”
MTV has revolutionized the entertainment industry. The intersection of #fashion and pop culture underlines their efforts to reach a young audience globally.
“MTV and #puma have represented culture and street style for generations, and this collaboration seamlessly brings these two iconic brands together,” said Jose Castro, Senior Vice President, Global Collaborations and Softlines, Viacom Nickelodeon Consumer Products. “PUMA’s RS-X sneaker is inspired by elements of music and the digital age and evokes MTV’s own evolution – it is an immediate collectible and a must-have for the nostalgia #fashion fan.”
19SS Social IG SP RS-0 Tracks-1045 1600x2000px
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19SS Social IG SP RS-X Tracks MTV-0488 2400x2400px
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19SS Social IG SP RS-X Tracks MTV2-0613 2400x2400px
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19SS Social IG SP RS-X Tracks MTV2-0677 1600x2000px
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19SS Social IG SP RS-X Tracks MTV2-0694 1600x2000px
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19SS Social IG SP RS-X Tracks MTV2-0709 2400x2400px
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19SS Social IG SP RS-X Tracks MTVproduct-0744 2400x2400px
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19SS Social IG SP RS-X Tracks MTVproduct-0803 2400x2400px
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19SS Social IG SP RS-X Tracks WNSproduct-1252 2400x2400px
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19SS xSP RS-X Tracks-0997
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19SS xSP RS-X Tracks MTV-0488
3680x2456, 3MB
19SS xSP RS-X Tracks MTV-0497
3680x2456, 3MB
19SS xSP RS-X Tracks MTV-0520
3680x2456, 3MB
19SS xSP RS-X Tracks MTV-0537
3680x2456, 3MB
19SS xSP RS-X Tracks MTV-0554
3680x2456, 2MB
19SS xSP RS-X Tracks MTV-0557
2401x3598, 3MB
19SS xSP RS-X Tracks MTV2-0613
3680x2456, 3MB
19SS xSP RS-X Tracks MTV2-0668
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19SS xSP RS-X Tracks MTV2-0677
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19SS xSP RS-X Tracks MTV2-0694
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19SS xSP RS-X Tracks MTV2-0709
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19SS xSP RS-X Tracks MTVproduct-0744
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19SS xSP RS-X Tracks MTVproduct-0764
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19SS xSP RS-X Tracks MTVproduct-0775
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19SS xSP RS-X Tracks MTVproduct-0788
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19SS xSP RS-X Tracks MTVproduct-0803
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19SS xSP RS-X Tracks WNSproduct-1252
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19SS xSP RS-X Tracks WNSproduct-1259
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19SS xSP RS-X Tracksproduct-1196
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19SS xSP RS-X Tracksproduct-1209
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Press release available only in Italian Do you want to live a weekend pop star? Do you want to be on the red carpet at the MTV EMA... |
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