Press release
2MB
november 26, 2018 - Nike
NikeLab ACG Holiday 2018 is a Study in Winter Coverage
Since 2014, Errolson Hugh has teamed with #nike to create ACG collections that meld studies in athletic motion with garments delivering deft technical adaptability. As Hugh explains, the challenge is in defining what a person in a dynamic environment needs, because you “don’t know exactly what they’re going to be doing.”
For his final collaboration on ACG, the work's guardrails are narrowed to strictly consider winter. The ACG Holiday 2018 lineup continues Hugh’s advance of modular systems, employing discrete solutions within individual garments and throughout the assembled pieces to solve for complete coverage.
“We’re trying to explore what a full, all-conditions fit means in terms of having the maximum amount of protection possible,” he says. “Our ultimate goal is for the wearer to have a moment of realization and think, ‘Oh, I'm comfortable. I feel protected. I look great.’ And then not have to worry about those things anymore.”
Further information in the press release to download
HO18 LAB ACG Assets Campaign 02 84269
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