Brand repositioning underway, with strong initial response “We are energised by the early results as we begin to transform and reposition #burberry. The initial response from influencers, press, buyers and customers to our new creative vision and Riccardo’s debut collection Kingdom has been exceptional. Mindful that we are only in the first phase of our multi-year plan, we continue to manage dynamically through the transition. We confirm our outlook for the full year.”
Further information in the press release to download
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