Press release
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september 10, 2018 - Iutta Worldwide
Romanian heritage at HOMI Milano Fair: Iutta is bringing folk patterns to the capital of fashion
Iutta, the Romanian fashion brand inspired by folk symbols, is attending the HOMI Milano, the fair dedicated to improving lifestyles, from 14-17 September.On this occasion, the brand is launching on the global market is Royal Longing collection, with embroidered bags, shoes and accessories which pay tribute to its beginning.
In addition to this #fashion line which boasts an artistic sensitivity and royal grace, #iutta will display on stand M20 the most popular products since its launch five years ago. The portfolio will include the bags Longing for Moldova, Silver Spoon, Magpie and Polaris, the backpacks Puffin and Wanderlust, the Bird in Space and Queen Mary shoes, waist bags, wallets and many more trending accessories.
"HOMI is the perfect occasion for us to getting to know and explore partnerships with designers and concept stores from abroad.We are looking forward to tell them the story of our sources of inspiration and to discover other cultures which are exploring their folk potential. #iutta is being worn by many women in Italy and we are looking for an opportunity to establish a constant presence here. After HOMI, our journey continues with Milan #fashion Week.", says Nicoleta Chirica, founder and designer #iutta.
The brand has made a habit from attending international events at least twice a year, exhibiting at trades such as Micam Milan, Pure London and Shanghai, GDS Düsseldorf, Pop and Shop Bruxelles and also the Catsheuvel Festival from Hague.
Further information in the press release to download
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