Geneva - June 2018, #frederiqueconstant unveils its new additions to the classic and feminine #ladiesautomatic collection. The new models are highlighted gracefully by Global Charity Ambassador #gwynethpaltrow in a new advertising campaign.
Frederique Constant welcomes six new models into its iconic #ladiesautomatic collection, completely redesigned with a new case shape and new color combinations.
An ode to femininity
A spring breeze is blowing through #frederiqueconstant, thanks to the new #ladiesautomatic models: striking, they make ideal accessories for the season. Distinguished by their subtle lines, refined decorations and colorful tones, they will please women who value everyday practicality and elegant timepieces. By combining tradition and modernity, these watches enhance the natural beauty of women, adorning their delicate wrists.
Frederique Constant’s signature: the Heart Beat opening
The brand’s iconic “Heart Beat” signature opening at 12 o’clock stands proudly on the decorated sunray dials. The four new colored Heart Beat dials are further enhanced by applied diamonds and Roman numeral indexes. With each glance, its owner can enjoy both the beauty of the design and the craftsmanship of the watch.
This emblematic “Heart Beat” aperture has been a renowned success for #frederiqueconstant over the years. It is a true expression of the brand’s interpretation of time. Thanks to this embellished opening, protected by a convex sapphire crystal, the beating automatic movement can be admired.
The six new watches come either with polished stainless steel or rose gold plated 36mm diameter cases with an open case-back.
Two models are powered by the FC-303 automatic movement displaying the hours, minutes and date at 3 o’clock. Four models are powered by the FC-310 automatic movement displaying the Heart Beat aperture at 12 o’clock, the hours and minutes. Both calibers are Swiss made with 26 jewels, beating at 28’000 alt per hour, offer a 38-hour power reserve and a water resistance of 50 meters. Modern and stylish, the alligator straps matching the dial colors are available in shiny grey, light blue, navy and burgundy.
For each #ladiesautomatic watch sold, $50 is donated to DonorsChoose.org, Gwyneth Paltrow’s charity of choice. This partnership enables DonorsChoose.org to support education and sports for underprivileged children. Each year, #frederiqueconstant wants to make a significant change and impact positively the lives of many with this charity engagement.
Overall, a true homage to the beauty and charm of women and an ideal match for any lady, who wants a fine and elegant piece of watchmaking.
About Gwyneth Paltrow
Oscar®-winning actress #gwynethpaltrow, whose 1998 turn in SHAKESPEARE IN LOVE garnered her Best Actress honors at the Golden Globes®, Screen Actors Guild Awards®, and Academy Awards®, is also a decorated author, singer and entrepreneur. In 2011, she won an Emmy® for Guest Actress in a Comedy series for playing substitute teacher Holly Holiday on Glee, and her song, "Coming Home," from the soundtrack for COUNTRY STRONG, was nominated for an Oscar® (the album went gold). In addition, Paltrow has authored three New York Times Best Selling cookbooks, My Father's Daughter (2011), It's All Good (2013), and Its All Easy (2016)—the latter two hit #1.
In 2008, Paltrow founded goop, a lifestyle brand devoted to making every choice count, where food, shopping, and mindfulness collide: In particular, goop has gained acclaim for its focus on health, wellness, and clean eating, as well as its city guides, an insider’s perspective on the very best places to eat, shop, and stay in the world’s most compelling destinations. Goop’s recent ventures include goop Magazine in collaboration with Condé Nast, goop Lab, its first permanent store located in Los Angeles, CA and their bi-annual In goop Health summit. In addition, goop has a tightly edited digital shop, a book imprint and its own product lines, including skincare, fragrances, apparel, bath soaks, and supplements.
Goop also strives to fulfill a mission of helping women reach their full potential and gaining autonomy over their own health. After serving as goop’s Chief Creative Officer since its inception, Paltrow assumed the CEO mantle in 2016, leading the company’s primarily female team of more than 150 to exponential growth. Paltrow also helped facilitate the #metoo movement, as she has always been comfortable pushing important conversations into the mainstream.
Other notable film credits include PROOF (for which she received a Golden Globe® nomination), Wes Anderson's THE ROYAL TENENBAUMS, Anthony Mighella's THE TALENTED MR. RIPLEY, David Fincher's SEVEN, the Farrelly brothers’ SHALLOW HAL, Alfonso Cuarón's GREAT EXPECTATIONS, Douglas McGrath's EMMA, SLIDING DOORS and Marvel's IRON MAN franchise.
About Frederique Constant
Frederique Constant is a watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. #frederiqueconstant develops, manufactures, and assembles in-house calibers, 24 different versions since 2004. In 2015 #frederiqueconstant introduced the first Swiss made Horological #smartwatch, powered by MMT SwissConnect and entirely displayed with an analog dial, thereby creating an entirely new watch category in the Swiss watch industry. #frederiqueconstant watches are defined by their high quality and differentiation and precision in design and manufacturing. Their perceived value, through quality of design, materials, and manufacture, is a key component of their success. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. Its 32,000 square foot facility in Geneva is ultra-modern and offers the best environment for its passionate watchmakers. www.frederiqueconstant.com
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