Press release
727KB
may 21, 2018 - Nike
NIKE - Blue slides boldly into Paris
The classic elegance of Paris and the rough-and-tumble grit of burnt orange clay courts collide during tennis’ second major of the year. Its venue, regarded as the most sophisticated of its kind, showcases the most athletic tournament in the #sport. Thus, the challenge #nike designers faced was how to gratify the Open’s polished fans and also supply the players with tough, high-performance apparel and footwear.
“The venue nods to the artistry, the more painterly side of #tennis,” says Abby Swancutt, Apparel Design Director for #NikeCourt. “Despite the fact that they may get dirty, we want them to feel and look beautiful and powerful.”
To create a look that would allow the athletes to show up in a striking way against the arresting backdrop, designers evaluated rich colors that contrasted with the orange clay. They started with a large palette but then tightened it up to eliminate whatever was getting lost. A really bold blue grabbed the most attention. So, they went big with it. This will be the second time designers use a flooded color scheme for a major (pink popped on Melbourne’s blue earlier this year).
Of course, making sure the product encouraged peak performance was also a priority. Designers added dimension to the color through the rich texture of engineered knit. “Not only does it provide anti-cling and breathability where the athletes need it, it takes the color from something flat to three-dimensional,” says Swancutt.
Rafael Nadal, the most decorated clay-court player in the history of #tennis, will wear #NikeCourt AeroReact Rafa top, Flex Ace shorts and #airzoomcage3 footwear as he competes for his 11th title in Paris. “As a design team, we wanted Rafa to feel powerful on the clay, and the flooded color really helps that because it’s overwhelming; it makes him look like a force of nature,” says Swancutt.
Maria Sharapova will be competing for her third title in Paris in the #NikeCourt Maria dress, Power short and #vaporx footwear.
The #NikeCourt Paris #tennis collection is available now on #nike.com and at select retailers.
AeroReact Rafa top 79235
2000x2000, 846KB
Wmn Vapor X 2 79488
2000x2000, 216KB
Cage 3 79233
2000x2000, 557KB
SU18 NikeCourt KKhachanov ParisCollection 001 79229
14400x6298, 35MB
SU18 NikeCourt ESvitolina ParisCollection 001 79228
13873x6068, 34MB
Maria Dress 79236
2000x2000, 247KB
Flex Ace short 79232
2000x2000, 305KB
NikeCourt Power Short 79234
2000x2000, 548KB
Related news |
||
|
|
|
december 02, 2019
|
january 17, 2018
|
june 12, 2017
|
|
Rafael Nadal’s play is best illustrated by his 2019 victory at Flushing Meadows. Won in dramatic #fashion — a close match conteste... |
Since 2008, the vibrant blue of its Plexicushion #tennis courts has defined #melbourne Park. Extending well beyond the playing sur... |
There are many reasons why #rafaelnadal is regarded as the best clay-court player in the history of #tennis. Today’s unprecedented... |
Download all 
You might be interested in |
||
|
|
|
february 02, 2017
|
june 25, 2016
|
june 30, 2015
|
|
With victory in Melbourne over #rafaelnadal, #rogerfederer claims an 18th Grand Slam singles title — the most of any male #tennis ... |
British summers, while not particularly analogous with sunshine, are renowned for grass court #tennis and brilliant flowers. These... |
Press release available only in Italian HEAD and the big tennis star Maria Sharapova are the fifth collection of bags for snowshoe... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness