Through the #nike Run Club (NRC) and #nike Training Club (NTC) apps, #nike serves millions of NikePlus members globally with the ability to customize training plans for 5Ks to marathons, 20 audio-guided runs, 160 training workouts and adaptive coaching from some of the world’s best running coaches and trainers. And, with more than 8,500 partners in 50 cities worldwide, #fitness #app #classpass offers its members access to local in-person classes, including yoga, cycling, Pilates, barre, running, strength training, dance, conditioning and more.
Nike thought by combining these communities and services, it could give athletes access to the best of both of workout worlds.
"ClassPass is grounded in physical wellness and community, which is aligned with Nike’s ethos,” says Eric Wood, Nike's VP of Digital Partnerships. “We already provide access to #sport and #fitness through our NTC and NRC apps, and now this #partnership will provide access to in-person training experiences to help our NikePlus members reach their performance goals."
There are a few ways to score #classpass credits through NikePlus membership, including running miles in the NRC #app or completing workouts in the NTC #app (for example, anyone who recently completed 15 yoga workouts in the NTC #app earned free #classpass credits) and gearing up via the #nike #app with the latest training essentials (recently, the purchase of a sports bra unlocked credits) and more.
“We’re giving NikePlus members class credits to spend in our #app however they’d like, hoping they’ll discover a passion for something new, and maybe even push them out of their comfort zone,” says #classpass CMO Joanna Lord.
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