DNA - Made in Italy

“DNA” is a project by #marcopoletti presented for the 35 th edition of the international fair “Cersaie” in Bologna. This topic probably could appear simple and ordinary but it has been transformed and regenerated turning into a strategic marketing tool to reevaluate and export the “Made in Italy”
internationally.
DNA - Made in Italy
“In its history Italy has always been the country of all those creative forms like #design and Architecture that, connected with artistic forms like music, painting, sculpture, theatre, poetry, have created the “Made in Italy” and that have genetically modified it over time, making it unique
and exclusive all over the world.”