logo fashion
july 25, 2017 - Nike

Nike collaborates with London’s the basement on new dunk

Founded in December 2013, The Basement is a London-based collective connecting the city’s young creatives through inclusive online and offline platforms. Bonded by their passion for culture and community, its members, who come from a range of backgrounds, organize meet-ups using Facebook groups and local spaces. They also document their experiences, create content and share think pieces on their website, BasementApproved.com.

Following a series of films titled “Real People Do Real Things,” which highlights nine members of The Basement, comes the reveal of the #nike #dunklowbsmnt. The shoe, designed by member Daniel Pacitti combines nine materials, including canvas, corduroy denim and leather, to reflect the diversity of the youth within and supported by The Basement.

More information on the press release

Advanced filter