Press release
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may 25, 2017 - Adidas
adidas Creates Special Edition Cleats in Honor of Memorial Day
adidas #baseball today unveiled the special edition adizero Afterburner Memorial Day cleats to pay homage and in remembrance of all those that have served in the country’s armed forces.
Designed around a red silicone poppy flower with a ribbon that reads “Thank you,” the 2017 adizero Afterburner Memorial Day cleats feature a military-themed splinter camo, woven canvas upper. The red poppy, also called the remembrance poppy, is often used commemorate military personnel. Additional detailing includes a pull tab on the back of the cleats that reads “Forever Honor” to memorialize those who’ve served our country, along with the iconic #adidas three stripes highlighted in metallic bronze.
The 2017 adizero Afterburner, the lightest cleat in the game, is engineered with a lightweight, seamless SPRINTSKIN upper with zoned support and a reinforced abrasion toecap for lateral movements and sprints between the bases. Sculpted to be aerodynamic and wrap around the foot to provide a sock-like feel, the new TECHFIT breathable, compression bootie allows for flexibility and movement through the ankle, while an articulated heel helps deliver a lockdown sensation that makes the cleat feel like an extension of the foot for multidirectional movement and control.
The U.S. military uniform inspired upper sits atop a full-length LITESTRIKE EVA midsole for increased cushioning and comfort. The Memorial Day cleats are powered by a matte khaki plate with PROTRAX cleat configuration that provides dynamic acceleration and traction.
The 2017 adizero Afterburner Memorial Day cleats will make their on-field debut on more than 100 #teamadidas #baseball players this weekend and will be available starting today for $100 exclusively at #adidas.com. For more information and images of the newest iteration of the adizero #baseball cleat, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasBaseball and https://www.facebook.com/adidasbaseball #cleathead #teamadida
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