Press release
3KB
april 13, 2017 - Nike
Nike basketball flip the switch collection
As the energy for the playoffs builds, #nike Basketball's Flip the Switch collection spotlights the postseason's electricity with unique fade patterns and broken Swoosh logos. The four signature shoes for LeBron James, Kevin Durant, Kyrie Irving and Paul George are given common textural elements, but also carry unique traits connected to each respective athlete's charge to the championship.
LEBRON 14
Built for James's explosive style of play, the #lebron14 features a white and black upper with articulated Zoom Air — the ultimate cushioning system for the four-time MVP and three-time champion.
KD9 ELITE
Kevin Durant hopes to bring the golden trophy back to the Golden State, and his #kd9elite features a melange grey Flyknit upper with a midsole gold fade running above the full-length Zoom Air unit.
KYRIE 3
In Game 7 of last year's Finals, Irving's heroic three-pointer sealed Cleveland's first title. The prolific point guard is equally energized for this year's postseason run with a dark grey #kyrie3 that features a multicolor blue and purple outsole with highlighted traction pods.
PG1
Since debuting in January, the #pg1 has created buzz both on and off the court. George's dark grey #pg1 is set off with a bright forefoot strap and midsole fading.
The four-shoe Flip the Switch Collection is available globally May 5 on #nike.com and at select retailers.
SU17 BB Flip the Switch Group Horiz 01 68522
2000x895, 650KB
SU17 BB Flip the Switch KD9 FTWR 878637-007 01 68523
2000x2000, 1MB
Su17 BB Flip the Switch KDurant 9x6 Action 01 68519
648x432, 141KB
Su17 BB Flip the Switch KDurant 9x6 Portrait 01 68520
648x432, 150KB
Su17 BB Flip the Switch KIrving 9x6 Action 01 68526
648x432, 134KB
Su17 BB Flip the Switch KIrving 9x6 Portrait 01 68524
648x432, 118KB
SU17 BB Flip the Switch KIrving Ftwr 01 68527
2000x2000, 1MB
Su17 BB Flip the Switch LJames 9x6 Action 01 68516
648x432, 146KB
Su17 BB Flip the Switch LJames 9x6 Portrait 01 68517
648x432, 120KB
SU17 BB Flip the Switch LJames Ftwr 01 68518
2000x2000, 1MB
Su17 BB Flip the Switch PGeorge 9x6 Action 01 68521
648x432, 146KB
Su17 BB Flip the Switch PGeorge 9x6 Portrait 02 68525
648x432, 126KB
SU17 BB FlipTheSwitch PG1 878627-003 Ftwr 01 68528
2000x2000, 1MB
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