Cookie Consent by Free Privacy Policy website New Era signs an Official Headwear Licensee agreement with Ducati
april 07, 2017 - Ducati

New Era signs an Official Headwear Licensee agreement with Ducati

  • Licensing agreement between #ducati and #newera to create an exclusive collection of #ducati, #ducati Corse, #ducati Historical and #ducati Scrambler brand caps
  • New Era, world-renowned cap supplier to the big-time American franchises and sports leagues, has now come up with a Ducati-dedicated "snapback" line
  • “New Era X Ducati” line to include the iconic “59FIFTY” and “9FORTY Adjustable” models
Borgo Panigale, Bologna (Italy), 3 April 2017 - #ducati and #newera have announced a three-year licensing agreement. The Bologna-based motorcycle manufacturer has joined forces with legendary US company #newera to produce an exclusive cap collection.   Since 1920, #newera has been the sport cap maker par excellence, providing wearers with unrivalled creativity, quality and originality. A globally revered American brand, it is the maker of ultra-cool “cult” models such as the True Fitted 59FIFTY (i.e. the world-famous 6-panel cap with the flat visor): products of inimitable quality, style and design that have helped make the brand an undisputed leader, turning sports caps into #fashion icons. #newera is the official cap maker for MLB (Major League Baseball), the NBA (National Basketball Association) and the NFL (National Football League). Baseball, basketball, hockey, football: America's leading teams take to the field with the #newera snapback.   As of today, this exciting brand is now bound to the motorcycling world: the “New Era X Ducati” collection consists of four lines that - with different styles, colours, materials and finishes - interpret the values embodied by the #ducati, #ducati Corse, #ducati Historical and #ducati Scrambler logos. Of course, the collection just had to include the celebrated 59FIFTY and 9FORTY Adjustable models. #newera X #ducati caps will be available starting from mid-April 2017, in #ducati Stores, #newera stores and at the Ducati.com and Neweracap.com websites.   "New Era is an extraordinarily successful brand. Its unique style has won global acclaim and gained a huge following among the young", comments Alessandro Cicognani, #ducati Motor Holding Licensing Director. “This agreement is not only a source of pride: it also puts #ducati in the exclusive club of franchises and US sports leagues that wear #newera caps.”                                                 “We're very excited about our new #partnership with #ducati,” said Paul Gils, VP EMEA of #newera. “Producing quality caps for a globally recognised Italian brand with such a reputation for performance is a huge opportunity for us”.     Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG Founded in 1926, since 1946 #ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 #ducati celebrates 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and SuperSport. In 2015 #ducati presented the #ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 #ducati delivered to customers 55,413 bikes to customers. #ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, #ducati has won 17 Manufacturers' titles and 14 Riders' titles. #ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.   About New Era #newera is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, #newera is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan, Hong Kong and Australia. For more information, visit: www.neweracap.com.