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march 22, 2017 - Baselworld

Frederique Constant Reinforces its Legitimacy with New Baselworld Booth

Geneva – In 1997, #frederiqueconstant started its journey at #baselworld. As of 2017, the #frederiqueconstant Group is consolidating its presence with a return to Hall 1.0. The company will occupy a larger space on the ground floor of Hall 1.0 renowned for its most important watch brand exhibitors.


Group Statement
The #frederiqueconstant Group comprises of three brands: #frederiqueconstant, Alpina and Ateliers deMonaco. The new Booth in #basel will house three brands under the same roof to reinforce the brands positioning as part of Swiss Watch Industry. This is a major investment not only for this edition of #baselworld but for the future; it is also a daring brand statement which reflects its strength. This new booth is a heart beating proof that the brands are well and eager to take on new challenges.


New Booth
The three brands will host this year’s edition of #baselworld under a completely renovated 714 square meter three-story booth. The color pattern has been changed to a blend of dark and soft grey, white and light wood floors. Each brand will feature a branded dedicated space with its novelty collection and the entire design of the booth has been rethought to fit the new airy, minimalist ambience. New sales areas have been added to ensure privacy and intimate meetings, the press area has been rearranged to become a larger, more welcoming space, and the booth features two new bars and lounge areas on each floor. 
We invite you to visit us during the #baselworld Fair (March 23 rd to March 30 th 2017) in Hall 1.0 Stand A39.


About Frederique Constant
#frederiqueconstant is a watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. #frederiqueconstant develops, manufactures, and assembles in-house calibers, 21 different versions since 2004. In 2015 #frederiqueconstant introduced the first Swiss made Horological Smartwatch, powered by MMT SwissConnect and entirely displayed with an analog dial, thereby creating an entirely new watch category in the Swiss watch industry. #frederiqueconstant watches are defined by their high quality and differentiation and precision in design and manufacturing. Their perceived value, through quality of design, materials, and manufacture, is a key component of their success. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. Its 32,000 square foot facility in Geneva is ultra-modern and offers the best environment for its passionate watchmakers.