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march 06, 2017

Joiel - Finally something new and unique in the world of fashion

Joiel: the only removeable, adaptable, repositionable decorative accessory for shoes, easy to transport, install and remove, refinished in Gold (yellow, Gucci’s like and rose) and Rhodium with Cristallized Swarowski Elements. It transforms the shoes into a jewel. Even an old #fashion shoe reborn to a new life. Patented and hand made in Italy. Developed for the woman that needs to vary the look of the footwear during the day or a trip. As a matter of facts it multiply the number of available pairs or footwear.
5 Models in 5 different finishing.
It comes in an elegant black box with a gold logo. After over two years of study and an endless number of prototypes is finally ready #joiel by Franca Ferrari. Finally something really new is entering the universe of #fashion and more specifically the world of women’s accessory. The Collection Cenerentola of #joiel by Franca Ferrari is a Patented, Unique, Exclusive, #fashion, Innovative and absolutely confortable and easy to use decorative accessory for footwear. T
otally developed, designed and manufactured in Italy by expert artisan hands. There is a way of saying that sounds like “shoes are women’s best friends”; Cenerentola collection of #joiel by Franca Ferrari will make above even more true. The design, combined with the use of precious materials will transform the footwear in an even more Elegant and #fashion ones.
The Collection Cenerentola, even though is a typical shoe accessory, finds it natural marketplace allover the clientele is feminine like boutiques, lingerie, dept. Stores, Concept Stores, high end Bijoux etcc...