Cookie Consent by Free Privacy Policy website adidas Originals – ‘Year of the Rooster’ Pack
february 12, 2017 - Adidas

adidas Originals – ‘Year of the Rooster’ Pack

In a special release commemorating the Chinese Zodiac, #adidas Originals has created the ‘Year of the Rooster’ footwear pack, celebrating 2017’s Zodiac animal across five iconic #adidas silhouettes.
Eschewing the traditional red & gold color scheme that often accompanies Chinese New Year releases, the Year of the Rooster pack channels the spirit of the animal through a unique material make-up and subtle cultural details throughout.
Comprising the Superstar 80s, Stan Smith, Superstar Slip-On, Tubular Radial and #eqtsupport UltraBOOST silhouettes, each shoe features a premium leather construction, overlaid with a unique leather which has been treated to imitate the texture of features. Inspired by the traditional Chinese board game Mahjong, each shoe has been finished with an embroidered rooster graphic imitating the illustrations of a Mahjong tile along with a Mahjong tile hangtag and printed inner sockliner.
Taking one step further beyond the all-black color palette of the other shoes in the pack, the #eqtsupport UltraBOOST forms the headline release of the pack, decked out in an all-over white color scheme and presented in an exclusive wooden box that highlights the shoe’s Year of the Rooster & Mahjong references. The result is a release that culminates as a celebration of Chinese tradition and a tribute to the spirit of 2017.

Related news

february 13, 2018
may 27, 2017
march 30, 2017

• #UltraBOOST and #UltraBOOST X provide athletes with the confidence and creative drive to be their best self, through endless...

KANYE WEST and #adidas announce their latest collaborative release, the #yeezypowerphase, launching exclusively in the United Stat...

Pushing the hyper-minimalist blueprint of the #nmd_cs1 to its furthest limits yet, #adidas Originals presents a new iteration of t...

You might be interested in

february 12, 2017
february 12, 2017
february 12, 2017

adidas Originals presents a new release of the #eqtsupport Ultra silhouette this month, complementing the shoe’s striking blend of...

adidas today revealed UltraBOOST X, the new version of its popular UltraBOOST running shoe exclusively for women. Available in bot...

adidas Running today presents the latest version of its iconic UltraBOOST shoe, designed to give female runners their greatest run...