Press release
3KB
january 09, 2017 - Nike
Jordan brand opens largest jordan-only store in Asia in Chengdu
This year, #jordanbrand celebrates the 20th anniversary of entering the Chinese market by kicking off a new chapter of the “Commit to Win” campaign and opening two new Jordan-only stores in Chengdu and Taipei. Included within the celebration is the launch of a limited-edition version of the first Jordan #product sold in Mainland China, the #airjordan XII.
“Jordan Brand continues to expand its global footprint with two immersive retail experiences in one of the greatest basketball markets in the world,” says Eric Wei, GM of #jordanbrand Greater China. “We look forward to bringing amazing #product and personalized services to basketball and sneaker fans in Chengdu and Taipei.”
JORDAN 1 HONGXING in Chengdu is the largest Jordan-only store in Asia. Located in Chengdu International Finance Square, Chengdu’s landmark business circle, the store provides personalized Flight Lab service and footwear testing on an in-store court.
Starting opening day, JORDAN 1 HONGXING will feature “Commit to Win” patterns embodying key moments from Michael Jordan’s 1996-97 season, as well as bamboo themed patterns which correspond to the Chinese New Year Pack.
JORDAN 16 SONGGAO is the largest Jordan-only store in Taiwan.. The store features customization and Flight Lab service, which, along with elite training sessions through “Breakfast Club,” relay the “Commit to Win” spirit.
CHINESE NEW YEAR COLLECTION
In addition to the store openings, #jordanbrand launched the Chinese New Year Pack — including the #airjordan XII Retro CNY, the #airjordan #xxxicny, #airjordan #xiiretrocnygg and apparel — in Greater China, on Jordan.com and selected retail stores.
Paying tribute to the #airjordan XII OG ‘Taxi’ colorway, the #airjordan XII Retro CNY incorporates a modern reflective fabric on the upper and leather woven bamboo pattern. Additionally, the Chinese characters “Twenty” on the tongue represent the 20th anniversary of #airjordan entering Mainland China.
The #airjordan #xxxicny is grounded in a black/white color way and features a seamless transition from Flyweave to leather on the upper. The design incorporates a woven Bamboo pattern that can be seen on heel clip and from the translucent outsole.
Air Jordan #xiiretrocnygg adopts graceful color touch for more feminine look, which is special for her.
Chengdu-JORDAN 1 HONGXING 1F instore display 65154
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Chengdu-JORDAN 1 HONGXING 2F 65157
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Chengdu-JORDAN 1 HONGXING Flight lab 65153
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Chengdu-JORDAN 1 HONGXING gate view 65156
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Chengdu-JORDAN 1 HONGXING-Customization Area 65158
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Chengdu-JORDAN 1 HONGXING-specially designed stair 65152
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Chengdu-the iconic panda art piece of IFS wears the Jordan jersey to celebrate the 20th anniversary of Jordan in China 65155
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Chengdu-Zhu Fangyu experienced the Flighg Lab service 65161
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Chengdu-Zhu Fangyu experiences the customization service 65159
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Chengdu-Zhu Fangyu shared his commit to win story with Chengdu consumers 65163
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J119 65140
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J1191 2 65142
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J1191 2016 65143
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J1191 2016 11 14 NIKE HO16 12SOLES 12858 65162
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J1191 2016 11 14 NIKE HO16 12SOLES 12880 65160
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KV Commit To Win 65137
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Taipei-BREAKFAST CLUB Training service in JORDAN 16 SONGGAO 65165
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Taipei-JORDAN 16 SONGGAO gate view 65145
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Taipei-JORDAN 16 SONGGAO instore display 65144
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