Press release
27KB
november 17, 2016 - Nike
Jordan Brand unveils Space Jam collection
In 1996, #spacejam created a pop-culture phenomenon that introduced an entire generation to the intersection of #sport and culture. #jordanbrand will celebrate the 20th anniversary of the iconic #film with the release of the #airjordan XXXI (black/concord) colorway and two original pairs of Air Jordans worn in the legendary #film: the #airjordan XI Retro and the #airjordan IX Retro.
AIR JORDAN XXXI
Honoring the original #airjordan I, the #airjordan XXXI features the iconic Jumpman silhouette, Wings logo and the Swoosh for the first time since its 1985 debut. Updated with the latest innovations, the shoe pays homage while providing exceptional on-court performance. The #airjordan XXXI’s newest color way features design elements inspired by Space Jam’s epic intergalactic match-up where the Tune Squad defied the odds to beat the Monstars.
AIR JORDAN XI
In 1996, the #airjordan XI forever changed footwear. An all-time favorite returns for the 20th anniversary celebration of #spacejam. Designed with responsive cushioning and premium leather details, the #airjordan XI delivers off-court comfort and support.
AIR JORDAN IX
The #airjordan IX arrived during MJ’s first retirement from the league. The classic design took inspiration from MJ’s global appeal with a unique outsole design and clean lines.
SPACE JAM APPAREL
The #spacejam Apparel Collection pulls inspiration from the movie’s famed rivals, the Tune Squad and the Monstars. The line features both iconic graphics from the original movie and modernized designs which pay homage to the classic black and concord colorway and memorable story lines, such as the Bugs Bunny Shakespeare Scene and Monstars villain uniforms.
To introduce a new generation to #spacejam, #jordanbrand is launching a global, integrated campaign that imagines a new take on the classic story — envisioning a world where the Monstars return to Earth demanding that we comply with their brand of basketball. Like the spirit of the original movie, the campaign will inspire a new generation of ballers to defy the Monstars' soulless game.
SPACE JAM and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16)
04PHOTOBU16257 PHUP SPJ 64154
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05PHOTOBU16257 PHUP SPJ 64155
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Air Jordan I and XXXI 64130
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Air Jordan I High 1 64099
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Air Jordan I High 4 64091
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Air Jordan I High 5 64101
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Air Jordan I High 6 64120
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Air Jordan I High 10 64109
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Air Jordan I High 2 64132
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Air Jordan I Ultra High 7 64125
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Air Jordan I Ultra High 8 64119
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Air Jordan IX 1 64103
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Air Jordan IX 4 64104
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Air Jordan IX 5 64096
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Air Jordan IX 6 64133
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Air Jordan XI 1 64097
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Air Jordan XI 3 64095
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Air Jordan XI 8 64113
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Air Jordan XI 9 64084
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Air Jordan XI 10 64088
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Air Jordan XI 11 64138
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Air Jordan XI and XXXI 64126
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Air Jordan XI. 2 64110
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Air Jordan XXXI 1 64114
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Air Jordan XXXI 2 64116
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Air Jordan XXXI 4 64105
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Air Jordan XXXI 5 64102
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Air Jordan XXXI 6 64122
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Air Jordan XXXI 7 64142
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Air Jordan XXXI 8 64128
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Air Jordan XXXI 10 64139
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Air Jordan XXXI 11 64081
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Air-Jordan-IX 8 64152
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HO16 JD SpaceJam AJXI Wheat Pasting Disrupter 001 64143
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HO16 JD SpaceJam AJXI Wheat Pasting Monstar 001 64140
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HO16 JD SpaceJam AJXI Wheat Pasting Monstar 004 64150
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HO16 JD SpaceJam AJXI Wheat Pasting Type 005 64148
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Jordan Trainer I Low 1 64093
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Jordan Trainer I Low 2 64085
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Jordan Trainer I Low 4 64092
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Jordan Trainer I Low 5 64087
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Jordan Trainer I Low 6 64106
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Jordan Trainer I Low 7 64082
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Jordan Trainer I Low 8 64107
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Jordan Trainer I Low 9 64118
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Jordan Trainer I Low 11 64129
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Jordan-Trainer-I-Low 10 64153
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Space Jam Collection 4 64100
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Space Jam Collection 5 64135
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Space Jam Collection 7 64077
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Space Jam Collection 8 64124
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Space Jam Collection 9 64134
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Space Jam Collection 16 64137
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Space Jam Footwear 64136
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Space Jam Footwear 64146
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