Press release
3KB
november 05, 2016 - Nike
Introducing the Kobe a.d.
On April 13, 2016, #kobebryant played the final game of his 20-year career. The contest, his 1,566th as a professional, ended in signature style: The Black Mamba netted a memorable 60 points. Some athletes might have let that sink in for a day, maybe a week. Not Bryant. He was in his office at 8a.m. April 15, opening the new chapter of his life with the same intensity he’d pushed through the previous two decades on the hardwood.
Noted for his cerebral approach, Bryant’s transition from player to mentor focuses on transference of his revered “Mamba Mentality.” This is evident in both his approach to the game’s intricacies — from footwork to reading defenses — and his consideration of equipment.
“Even though I am not on the court every day, there are #people around the world who are helping to keep the ‘Mamba Mentality’ alive,” says Bryant. “I have seen it in basketball, football and with everyday individuals who are working to be better and are committed to being great.”
Kobe Bryant’s first post-retirement signature silhouette, the #nike #kobead, continues a legacy of lightweight, low-profile on-court footwear. Combining a Zoom Air unit in the heel, Lunarlon foam in the midsole and a minimal rubber outsole (with micro-tread traction), the shoe provides responsive, flexible cushioning and maximum court feel. A breathable mesh upper with incorporated Dynamic Flywire, ensures lock down for quick changes of direction toward the #basket or to cover an opponent.
The #nike #kobead, with a suggested retail price of $160, releases November 22 at #nike.com and select retailers.
HO16 BB KobeA.D. Desktop 1600x700 V2 63597
1600x700, 788KB
HO16 BB KobeA.D. FTW A 63599
2000x1566, 719KB
HO16 BB KobeA.D. FTW B 63600
2000x1566, 483KB
HO16 BB KobeA.D. FTW C 63601
2000x1566, 737KB
HO16 BB KobeA.D. FTW D 63603
1767x2000, 919KB
HO16 BB KobeA.D. FTW D 63608
3198x1799, 2MB
HO16 BB KobeA.D. FTW E 63605
2000x1566, 860KB
HO16 BB KobeA.D. FTW F 63604
2000x1887, 517KB
HO16 BB KobeA.D. FTW F 63609
2971x1671, 1MB
HO16 BB KobeA.D. Master V2 63602
2000x1205, 859KB
Related news |
||
![NikeNews HYPERDUNK cells 080519[4] Page 09 re original](https://media.lulop.com/media/getimage/l/167619/2/265,175)
|
|
|
august 08, 2019
|
march 30, 2018
|
february 08, 2018
|
|
The #nike #hyperdunk made an entrance in 2008 that was inextricably tied to time, place and spectacle. Its viral debut by #kobebry... |
A basketball constant: If an offensive player is able to create separation between himself and the defensive player, he can boost ... |
As #kobebryant settles into his first year of retirement, his relentless focus on improving basketball hasn’t subsided.Case in poi... |
![NikeNews HYPERDUNK cells 080519[4] Page 02 re original](https://media.lulop.com/media/getimage/l/167619/1/640,480)
![NikeNews HYPERDUNK cells 080519[4] Page 10 re original](https://media.lulop.com/media/getimage/l/167619/3/640,480)
Download all 
You might be interested in |
||
|
|
|
august 29, 2017
|
april 08, 2017
|
march 30, 2017
|
|
At first thought, #kobebryant and #kyrieirving have little in common with #brucelee. However, the basketball and martial arts star... |
This KOBE A.D. DeRozan PE is inspired by DeMar DeRozan's memory of watching #kobebryant play against Utah in the 1997 playoffs. Br... |
Kobe Bryant is obsessed with figuring out how to give athletes an advantage — a mentality that led him to once again redefine his ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness