Press release
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june 03, 2016 - Hublot
Hublot loves Pelé! A week of celebrations with the football King
Historic moments in time - The luxury Swiss watch brand partners with the “Pelé – The Collection” and Julien’s Auctions, a unique sale of over 2,000 items from the footballer’s King personal collection
London – June 2016 – This June, a vast collection of some 2,000 items of memorabilia owned by #pele, the great Brazilian footballer and humanitarian campaigner, will go under the hammer at an auction to be held by Julien’s Auctions at the Mall Galleries in London. The collection represents Pelé’s life, successes and unique career. The biggest auction in sports history! #hublot is delighted to be collaborating with #pele, a #hublot ambassador since 2013, and to be the title sponsor of the “Pelé – The Collection” Auction, to celebrate the history of this exceptional athlete, and benefiting children and future generations.
In the week running up to the auction, #pele - The Collection will go on display at the Mall Galleries, one of central London’s largest and most illustrious exhibition spaces, less than a mile from Buckingham Palace. For 6 days, the space will be transformed into a #pele museum starting on June 1. Witnessing the success of the athlete of the century, this collection aims to inspire future generations. Representing all stages of his career, it is composed of personal and professional objects - Medals, trophies, signed footballs and jerseys from historic victories, amongst countless other legendary items. Revered as the youngest player to have played and scored goals in the final of the World Cup, the King #pele - with its 1'283 goals - holds the record for number of goals scored. An exemplary record, he became a model which inspired and continues to inspire the whole world.
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