Press release
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may 21, 2016 - Puma
Rihanna and Puma reveal three new colourways of the sell-out creeper collection for summer
PUMA Women’s Creative Director and Brand Ambassador, #rihanna, and Global Sports Brand, #puma, are excited to announce three brand new styles to the FENTY #puma by #rihanna Creeper collection releasing this summer. The #puma Creeper continues to harness the music and #fashion feel of the revolutionary punk era remixed with Rihanna’s style and PUMA’s deep sporting heritage.
Always bringing her personal touch and creativity to PUMA’s sports-inspired silhouettes, #rihanna continues to collaborate and add edge to classic styles. For summer, she has created three new executions of the the coveted Creeper. The new drop includes two new premium suede iterations: the luxe Green-Bordeaux Creeper and the stunning Black Satin Creeper featuring an all over black suede with a touch of satin on the formstripe. The newcomer to the range, and third style in the drop, is the Basket Creeper Glo, in an all-white slick, shiny patent leather. All Creeper styles are made in Europe, come with two sets of laces, waxed laces and gold trims and classic sneaker laces, and are packaged with a premium velvet FENTY #puma by #rihanna shoe bag.
The Creeper was the first shoe curated by #rihanna for #puma. A remix the iconic #puma Suede with a little bit punk and a little bit rebel, it continuously sold-out since the style first debuted last year, setting the trend for platform sneakers worldwide with no sign of slowing down.
Available for men and women, The Creeper drops through premium global retailers on the 26thof May 2016.
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