Press release
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may 12, 2016 - Nike
The air max 90 makes the rounds
Nike lore maintains that designer Tinker Hatfield’s original inspiration for the Air Max came from the Centre Pompidou. In turn, the now-iconic silhouette inspired numerous offshoot designs, like the #airmax90, which have subsequently inspired countless athletes. Rory McIlroy is among the many; it was the golfer’s love of the #airmax90 that prompted #nike designers to adapt the style into a performance #golf shoe.
“I wear Air Max casually off the #golf course all the time,” McIlroy explains. “Making it into a #golf shoe really brings something new to the #golf course. Not only is it different and very cool but it also performs well, giving me the comfort, traction and stability that I need.”
These attributes result from the #nike Air Zoom 90 IT’s custom Zoom Air sole in the forefoot, which also provides lightweight, responsive cushioning. Meanwhile, the upper’s waterproof, one-piece bootie construction keeps the foot dry and locked in. A versatile rubber outsole with #nike Integrated Traction allows golfers to wear the shoe both on and off the course.
“I dress pretty casually off the course, so it’s nice to have options. If I want to go straight from the course to somewhere else, I can do it and not feel like I standout and look like a golfer,” McIlroy attests.
McIlroy debuted the shoe this week at the Players Championship. The #nike Air Zoom 90 IT will be available in the black/white colorway on May 13 and in white/black on June 1 at #nike.com and select retailers.
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