Press release
21KB
april 13, 2016 - Nike
Love or hate, tell Kobe how you feel
Press release available only in original language.
Throughout his career, #kobebryant has amassed top accolades and extraordinary stats. He has also attracted countless fans — and critics. As the years mounted, so did the messages of love and hate from opponents, teammates, cross-sport athletes, fans, coaches and more.
Now, as we approach Bryant’s final game, fellow #nike athletes pay tribute to the Black Mamba in a final video fueled by these conflicting passions.
Bryant calls on everyone to give their final word through the Mamba Day Generator, which overlays the user’s selected farewell word on a photo that can then be shared on social media.
Available for a limited time beginning at tipoff of his final game on April 13, the KOBE 11 #mambaday iD celebrates Bryant’s career by the numbers. It's also open for personal interpretation, allowing athletes and fans to stamp their departing word for Bryant on the inner tongue.
The final NIKEiD shoe of Bryant’s professional career will feature a graphic highlighting eight notable stats that have fueled the love and hate, including: the dates of his first and last games (11.01.96 and 4.13.16), five World Championships, four All-Star MVP awards, 18 All-Star appearances, 81 points scored in a game, 20 years played in the league and 24 for his jersey number.
The black and gold #nike product seen on athletes worldwide leads into the #mambaday celebration on April 13, when Los Angeles hosts Utah in Bryant’s final professional game.
SP16_BB_MambaDay_ID_038_F_16x9_55235
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SP16_BB_MambaDay_ID_056_D_16x9_55233
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Mamba-Day-Animation_55241
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Mamba-Day-Animation_55242
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Mamba-Day-Animation_55243
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MambaDay-Intro_Anim-lg_55237
462x900, 5MB
MambaDay-Intro_Anim-sm15_55239
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MambaDay-Intro_Anim-sm85_55240
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Sp16_BB_Kobe_ID_Profile_MambaPack_Shadow1_55234
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