press release
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december 15, 2015 - Nike
Innovation mastered: introducing the Kobe 11
The #kobe11, defined by its innovative simplicity, will be Bryant's final on-court shoe.
“Throughout my time with #nike, I’ve obsessed the details of my shoes. For the #kobe11, we worked to perfect Flyknit for basketball,” said 17-time All-Star #kobebryant.
At first glance, the low-top and simplified silhouette appears familiar. One could be fooled into believing that they’ve seen this before. Wrong. Look closer. See those pearlescent fibers? Those are thermoplastic polyurethane (TPU) threads, an indication of progression; and, despite their subtlety, an announcement of the arrival of an evolution, a stronger iteration of #nike Flyknit.
Details matter.
Fittingly, this progressive technology debuts on the #kobe11, underscoring the dedication to innovation that has cemented Kobe Bryant’s design legacy, one that rivals, if not extends, the champion’s on-court perfectionism.
Beginning in 2004 with the #nike Huarache 2K4, Bryant’s signature line – a partnership between the legendary athlete and #nike designer Eric Avar – has repeatedly introduced technical breakthroughs to basketball, including Flywire, #nike Free-inspired natural motion, advanced proprioception and Flyknit. At the same time, it has consistently championed a less-is-more philosophy. The union of these values has radically altered expectations for performance basketball footwear, a practice that continues with the #kobe11, Bryant’s final on-court shoe.
Nike Innovation Director Eric Avar continues to raise the bar.
The #kobe11 is a progressive low-top that distills Bryant’s signature legacy to its essence: high performance, lightweight, responsive and sophisticated design. “The #kobe11 design represents the whole being greater than the sum of the parts,” says Avar.
Over 11 silhouettes, Bryant and Avar have set a high bar for personal narratives embedded in signature lines. The launch colorway of the #kobe11, Achilles Heel, is no different. The deep red and black shoe features subtle nods to the Greek god Achilles, and Bryant’s own career arch.
The Achilles Heel colorway features subtle nods to the Greek god Achilles, and Bryant’s own career arch.
Known to be invulnerable in all of his body except for his heel, Achilles’ ultimate demise resulted from an arrow to his weak point during the Trojan War. Consequently, the term “Achilles heel,” was born. The #kobe11 Achilles Heel features a graphic representation of the hero on the right heel, while the left features four-stitch marks representing the four feet of thread used in Bryant’s 2013 Achilles surgery.
LIVE PERISCOPE UNVEILING
Follow @nikebasketball on Periscope today (Monday, Dec 14) beginning at approximately 2:00 PM PST as Bryant reveals the story behind the #kobe11.
AVAILABILITY
The #kobe11 Achilles Heel and coordinated apparel is available January 9 globally at #nike.com and select retail locations.
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