Press release
2MB
november 27, 2015 - Piaget
Michael B. Jordan chose a Piaget timepiece to the premiere of "‘Creed"
Star of the newest chapter of the Rocky Balboa series, Michael B. Jordan, chose a Piaget timepiece to the premiere of ‘Creed.’ Breaking records in the film, Jordan made a similarly bold statement with the record-breaking Piaget Altiplano 900P in white gold, the world’s thinnest mechanical timepiece.
A longtime friend of the brand, Michael B. Jordan has worn Piaget to several red carpet events including the Academy Awards, the Film Independent Spirit Award and the People’s Choice Awards in 2014.
About Piaget
It was in La Côte-aux-Fées that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name.
Faithful to its pioneering spirit, Piaget in the late 1950s set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting impression on watchmaking.
But Piaget was also a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Carried along on the wave of extraordinary creativity driven by Yves G. Piaget, the brand’s jewelry collection grew in a original direction with a resolute emphasis on color.
Rich of 140 years of history, the ever-bold brand, innovated by offering jewels in motion, extravagant Haute Joaillerie collections, and incredible watches to become today one of the world's most prestigious watchmaker-jewelers.
As international Piaget brand ambassador, Jessica Chastain will make appearances at events around the world, adding pieces from Piaget’s jewelry and watch collections to her distinctive looks. By appointing an international brand ambassadress Piaget shows its commitment to jewelry and high jewelry.
Piaget has had a longstanding commitment to supporting cinema and the arts. On Saturday, February 28th, Piaget will continue to be the Premier sponsor of the Film Independent Spirit Awards for the eighth consecutive year.
G0A39111
707x1000, 146KB
piaget
1024x768, 138KB
Related news |
||
|
|
|
may 17, 2017
|
april 12, 2017
|
march 30, 2017
|
|
On May 14, 2017, Derek Jeter’s #2 jersey will become the last of the Yankees’ single digits to be retired. The honor cements the c... |
Jordan Brand family member #russellwestbrook now owns the record for most triple-doubles. The achievement underscores an undeniabl... |
On a cold, crisp morning in 1985, famed sports photographer Chuck Kuhn stepped onto a remote Oregon airstrip to shoot a rising bas... |
Download all 
You might be interested in |
||
|
|
|
february 12, 2017
|
december 23, 2016
|
november 21, 2016
|
|
Nike has a long history of speaking up for causes that reflect its values. That continues today with the launch of #equality, in w... |
On Dec. 25, #jordanbrand is celebrating the Christmas Day tradition of marquee professional basketball match-ups and standout styl... |
In 1988, with the #airjordaniii on his feet, Michael Jordan had one of the greatest seasons in professional basketball history. Ch... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness