Press release
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november 25, 2015 - Nike
Jordan brand presents exclusive creed training experience
This week Jordan Brand extended its partnership with Warner Brothers and Metro-Goldwyn-Mayer Pictures, celebrating the upcoming release of the motion picture “Creed" by offering exclusive training experiences to young athletes. “Creed” star Michael B. Jordan led the sessions in New York City, Los Angeles and Chicago.
The experiences mirrored aspects of the star’s intense preparation for the film, which included regular boxing workout sessions and countless hours in the weight room.
The actor’s commitment to peak physical performance is also a key trait of his “Creed” character, Adonis Johnson, who embodies a strong work ethic and dedication to being the best at his sport.
“When I read the Creed script for the first time, I started thinking about what I fight for and it made the whole project resonate with me,” said Michael B. Jordan. “Fitness and hard work have always been prioritized in my career which made the role and being part of the Jordan Brand training experience an easy decision.”
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