Press release
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october 15, 2015 - Piaget
Piaget - Jessica Chastain takes a turn in possession at the global premiere of ‘Crimson Peak’
Piaget co-hosted the premiere of Guillermo del Toro’s muchanticipated
gothic romance, “Crimson Peak,” starring International Brand Ambassador, Jessica
Chastain. Known for her distinctive red carpet style, she was the picture of understated elegance in
Piaget gold and diamond Possession rings and a green column dress.
Minimalism was the trend for the evening with Mia Wasikowska wearing no jewelry at all. Joining
the two leading ladies was Tom Hiddleston and Emily Coutts.
Following the screening, #piaget co-hosted a lavish cocktail party at the New-York Historical Society
Museum & Library. The space was transformed to echo the film’s dark and mysterious theme, and
included a dramatic crimson wall filled with roughly 9,000 red roses, along with a display of Piaget
high jewelry.
Piaget has a longstanding commitment of supporting #film and the arts. The Maison will be a title
sponsor of the #film Independent Spirit Awards taking place on Saturday, February 27th in Santa
Monica, CA for the ninth consecutive year.
About Piaget
It was in La Côte-aux-Fées that Georges-Edouard #piaget set up his first workshop in the family
farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and
marked the start of an ever-growing reputation. In 1943, the company took a decision that would
prove crucial to its future by registering its brand name.
Faithful to its pioneering spirit, #piaget in the late 1950s set about designing and manufacturing the
ultra-thin movements that would become one of the Maison’s signatures and leave a lasting
impression on watchmaking.
But #piaget was also a style: a marriage of gold and an explosion of color, new shapes, precious gems,
and dials made of hard stones. Carried along on the wave of extraordinary creativity driven by Yves
G. #piaget, the brand’s jewelry collection grew in a original direction with a resolute emphasis on
color.
Rich of 140 years of history, the ever-bold brand, innovated by offering jewels in motion,
extravagant Haute Joaillerie collections, and incredible watches to become today one of the world's
most prestigious watchmaker-jewelers.
As international #piaget brand ambassador, #jessicachastain will make appearances at events around
the world, adding pieces from Piaget’s jewelry and watch collections to her distinctive looks. By
appointing an international brand ambassadress #piaget shows its commitment to jewelry and high
jewelry.
Jessica Chastain
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