Burberry launches on Kakao

Burberry and #kakao today announce the launch of a global #partnership, inaugurated with the showcase of Burberry’s Womenswear Spring/Summer 2016 show.

Burberry will be active across #kakao Talk, #kakao TV and #kakao Giftshop, offering Korean audiences direct access to its runway shows, campaigns and events bringing Kakao’s 190 million followers even closer to the British luxury brand.

To celebrate the launch, alongside showing today’s womenswear show, #burberry will offer a selection of products to buy direct from the runway, through #kakao Giftshop from 22nd September.

This initiative is the culmination of a week of digital and #social activity for #burberry, following the announcement of exclusive partnerships with Apple Music, Snapchat and LINE.

Burberry Chief Creative and Chief Executive Officer, Christopher Bailey said:

“Kakao is an incredibly creative and innovative company so it is very exciting to be collaborating with them. The creative and commercial aspects of the #partnership have been carefully designed to allow us showcase our culture and design heritage whilst also giving users the chance to shop at the same time.”

Burberry has enjoyed a long-term presence in Korea. In December 2014, #burberry opened its second stand-alone #burberry Beauty Box in Seoul, the first of its kind in Asia. In March 2015, #burberry launched on Shinsegae’s ecommerce site, SSG.com, one of the largest luxury retailers in Korea and finally, #burberry will open its flagship store in Seoul this October.