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gennaio 08, 2018 - Nike

First look: Russell Westbrook’s signature performance shoe, the Jordan Why Not Zer0.1

Comunicato Stampa disponibile solo in lingua originale. 

Both Russell Westbrook’s playing and personal style have a unique flare. Behind each, there is balance between a meticulous attention to detail and a no fear attitude. That’s because since high school, both on and off court, Westbrook has followed a simple guiding principle: “If I face a challenge, I run at it — not away from it,” he says.

That outlook is captured by a personal mantra, “Why Not?” It defines how Westbrook plays, how he dresses and now, especially with his first signature performance shoe, the Jordan #whynotzer01, how he shares his story. 

“As a kid growing up in LA and standing in line to get other people’s shoes, you become aware of how fortunate you are to get sneakers,” he says. “To be able to sit here now and hold my own shoe is an honor.”

Crafted for the dynamic game and personality of the reigning MVP and #fashion king, the Jordan #whynotzer01 is highlighted by its smooth vamp, which, fitting for Westbrook, offers dual purpose. First and foremost, it serves the MVP’s key footwear need: forefoot containment. Westbrook plays high on his toes, always ready to push to the hoop or convert a rebound or steal into a fast break. For this, he needs stability over the sole unit, such that no added movement minimizes response when shifting direction or getting maximum bounce to the rack. Combining his style, specific performance needs and #jordanbrand soul, the end result is a futuristic silhouette that features a fused mesh upper, full-length Zoom Air unit and a compression-molded pylon foam piece engineered for flight.

More information on the press release

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